Deep dives, current data, and honest strategy on digital marketing, AI search, and brand experience, written by the team at Karma Group.
What is working right now, and what is about to. New articles land here first.
A survey of 45 studies found the GEO evidence backs just two levers, and live pipeline tests show body-only rewrites cutting citation rates.
Cited brands earn a 15.74% paid CTR inside AI Overviews versus 11.19% uncited. Your AI Overview CTR splits by citation, and so does your ad spend.
Google cited 7,479 domains in one 55,393-query crawl, so AI Overview citations spread far wider than the monthly leaderboards let on.
An agent-ready website passed 89.3% of AI agent tasks against 49.3% for the same site untouched. Here is what changed and what to fix first.
Google's Search Console AI report went global on August 31, 2026. It reports one metric: impressions. No clicks, no position, no AI Mode split.
Cloudflare AI crawler defaults change on September 15, and blocking Training also blocks Googlebot. Here is what to check on your site first.
Comet and Claude drive 71% of agentic browser traffic, while ChatGPT Agent sits at 6.1%. Here is what that changes about how you measure AI.
A randomized experiment on 1,100 searchers found AI Mode cut publisher click-through by 18.8 percentage points. Here is what that changes.
Ahrefs added schema markup to 1,885 pages and AI citations moved just 2.4%. Here is what the controlled data says actually earns you a mention.
A widely quoted study says AI citations repeat 40% of the time. The real same-query figure fell to 26.5% a day later. Here is how to measure it.
Trendos analyzed 107 million AI answers: brand-owned pages supply just 2% of B2B AI citations in IT services. Here is where the rest come from.
AI traffic conversion ran 60% above other channels in retail last July, yet 1% below in travel. Adobe's data shows the premium depends on your sector.
ChatGPT retrieval cites opened pages 74% of the time and unopened ones 7%. But 9 in 10 answers open nothing, so 202 characters decide it.
73% of marketers bought AI visibility tools and 59% cannot act on the data. What AI visibility measurement should track instead, from 2026 survey data.
Shopify's AI referral growth fell from nearly 13x to 3x year over year in one quarter. What the Q2 2026 data proves, and what it does not.
Blocking AI crawlers cost large news publishers about 7% of weekly visits, not the 23% still quoted. Below rank 100 the measured effect is zero.
ChatGPT cites pages two or three folders deep, yet 58.8% of AI homepage traffic lands on your front door. Here is how to rebuild for it.
AI citations and brand mentions correlate at -0.229 across 1,094 ChatGPT categories. Semrush data shows why winning one can cost you the other.
AI search ads appear on 29.45% of commercial AI Mode queries, but just 1.95% of advertisers get cited at the exact URL. Here is what paid placement buys.
ChatGPT's AI referral conversion rate is 49% to lead but only 40% to sale. Here is what Invoca's report actually measures, and what it is worth.
Ahrefs analyzed 137,210 domains and found 97% of llms.txt files got zero requests in May 2026. Here's what to do instead.
ChatGPT recommendations decide the shortlist before buyers reach your site. Here is how brands earn AI answer mentions, and how to measure them.
AI referral traffic is the smallest line in your analytics and the highest-converting. Here is how to measure AI-referred visitors in GA4, and turn them into pipeline.
AI search visibility now decides which brands the assistants name. New 2026 data shows why citations can't be bought, plus the 30-day plan to earn them.
A 12-month content plan for marketing teams that want to stop treating trade shows as one-and-done. How to plan, shoot, and re-cut your event coverage so it works long after the show ends.
A practical playbook for what to expect on the day of a trade show photo and video shoot, and the small decisions that make or break the final asset.
A practical breakdown of what professional trade show photography and video production actually costs in 2026, and what drives the price up or down.
