Website Development: Performance Builds that Convert | Karma Group
Service: Website Development

Built fast. Built right. Proven before it ships.

Custom WordPress, Webflow, and headless builds. AI assisted where it makes the build faster and safer, with a performance budget enforced from the first commit.

The problem

A beautiful site that loads slowly or converts poorly is just an expensive brochure.

Speed and accessibility are build decisions, not a cleanup pass. We hold a performance budget from day one and test against it continuously, so the site that launches is the site that was measured.

Our approach

An AI assisted method.

01

Scope

Platform decision, integrations, data model, performance budget. Agreed before a line is written.

02

Build

Hand coded or platform native. AI assists the repetitive work under review, never the architecture.

03

Prove

Automated QA, regression and performance checks on every change, so problems surface before you see them.

04

Launch

Staging, deployment, CMS training, handoff. Then ongoing optimization. Sites are never finished.

Deliverables

What's included.

Outcomes

What success looks like.

Performance

90+ Core Web Vitals. Sub 2s LCP. Sites that feel fast because they are.

Conversion

Measurable lift in the primary action. We test what matters, not what is easy.

Accessibility

WCAG 2.1 AA minimum. Inclusive by default, and an asset rather than a liability.

Proof

Recent partnership.

Selected work

From the broader portfolio.

We are publishing build case studies as engagements wrap. Meanwhile, see how we approach every project across all five disciplines.

Investment

Scoped to your business.

Every Website Development engagement is scoped to your platform, complexity, and timeline. Pricing reflects scope, not packages.

Working together

What we need from you.

Every engagement runs better or worse depending on four things, and none of them is money. Worth knowing before you start rather than halfway through.

  • A single decision maker

    Design by consensus is how a build doubles in length. One person with the authority to say yes moves a project faster than any process we could sell you.

  • Your existing content, however messy

    A sitemap export, an old CMS login, even a spreadsheet. We would rather map what exists and decide what to retire than discover a buried page after launch.

  • Brand assets if they exist

    Logo files, fonts, any guidelines. If they do not exist, say so early and we will build what is missing rather than guess at it.

  • Domain and hosting access

    Needed before launch, not on launch day. Redirects and DNS are where rushed launches go wrong.

FAQ

Common questions.

WordPress (with Elementor or custom themes), Webflow, and headless Next.js for the most demanding builds. We pick based on your needs, not our preference.

Marketing sites: 6 to 10 weeks for design + build. Complex platforms: 3 to 6 months. We share a detailed timeline before any work starts.

We don’t host, but we recommend WP Engine, Vercel, or Cloudflare depending on stack. We’ll set everything up and document it.

Yes. WCAG 2.1 AA is the floor. We test with real assistive tech, not just automated scanners.

Optional but highly recommended. Sites need updates, monitoring, and small optimizations. We offer monthly retainers, or hand off cleanly if you have an in-house team.

Yes. We build so that your team can update copy, images and pages without calling us, and we walk you through it at launch. If you would rather not touch it, ongoing care is available. What we will not do is hand you a site only we can maintain.

There is usually a dip. Search engines have to drop the old URLs and reassess the new ones, and that takes weeks to a few months. We plan redirects before launch and monitor the recovery curve. Anyone who tells you a rebuild carries no risk has not shipped many of them.

Yes. Every existing URL gets mapped to its new home and redirected if it moves. We also flag pages worth consolidating or retiring rather than carrying them over out of habit, because a rebuild is the cheapest chance you will get to clean up years of drift.

Yes, and it is part of the build rather than an upsell. Structured data, server-rendered HTML that does not depend on JavaScript, and answer-shaped content all ship by default. If an assistant cannot read your page, it cannot cite you, and most templates fail that test quietly.

Ready to build something durable?

Book a 30-minute discovery call. We’ll listen first, then tell you honestly whether we’re the right partner.