About Karma Group | Founded and run by Brendan Cogbill
About Karma Group

Growth, redefined as an art form.

Karma Group is a digital marketing partner for businesses that refuse the average. We treat content, performance, and presence as disciplines worth doing well, not deliverables to check off a calendar. The result: a partnership that compounds, not a vendor that churns.

Our story

Started as a frustration. Became a philosophy.

We started Karma Group because every agency we’d worked with, and most we’d watched, treated marketing as a production line. Pump out content. Spin up campaigns. Hit reporting beats. Repeat. The work was rarely bad, but it was never quite right either.

We thought there was a better answer: partnerships built around a single business at a time. À la carte by design. Run by people who care more about your reputation than their package size. No pretense about being everything to everyone. Just a small, deliberate team committed to making your marketing work as well as the rest of your business does.

That’s still the brief. We pick our partnerships, hold ourselves to a high bar, and ship work we’d be proud to put our name on. Because we did.

Principles

How we work, distilled.

01

Judgment over templates

Every engagement is scoped to a single business: your goals, your stage, your team. We don’t resell the same playbook with a different logo on the title slide.

02

Craft over volume

We’d rather ship one thing that earns attention than ten that get scrolled past. The bar is what we’d be proud to publish under our own name.

03

Honest reporting

Plain English. Real numbers. Recommendations that include what isn’t working and what we’d do differently. Reports that respect your time.

04

Partnership, not vendor

A named lead, a documented engagement, and a long view. We measure success in retention and referrals, not invoices.

Who you work with

Founder-led, never founder-only.

Every engagement runs through Brendan. The crew around him flexes to the job: producers, second shooters, editors and developers he has worked with for years. You get one accountable lead and the right number of people, rather than a fixed roster you pay for either way.

Brendan Cogbill, founder and CEO of Karma Group
Founder & CEO

Brendan founded Karma Group after a decade inside trade show, brand activation and event production, shooting and building for teams who needed the work to hold up in a pitch deck the next morning. He scopes every engagement, runs the shoot or the build, and brings in the specialists a job actually needs.

Want to work with us?

Book a discovery call. We’ll listen first, recommend honestly, and tell you whether the fit is right.