PPC Advertising: Precision Paid Media | Karma Group
Service: PPC Advertising

Performance media built on signal, not noise.

Precision-targeted paid campaigns with real-time creative testing and full-funnel attribution. Volume, on demand.

The problem

Most PPC accounts pay to learn what they should already know.

We come in with the testing framework, the creative discipline, and the attribution model already in place. The result is faster signal, less waste, and budget that compounds rather than evaporates.

Our approach

A precision method.

01

Audit

Account, audience, and creative health-check. Find what’s working, kill what isn’t.

02

Architect

Funnel structure, audience layers, creative system. Built to scale, not to set-and-forget.

03

Launch

Creative production, campaign builds, conversion tracking. Live in 14 days.

04

Compound

Weekly testing cadence, attribution review, spend re-allocation. Always sharpening.

Deliverables

What's included.

Outcomes

What success looks like.

Efficiency

CPA, ROAS, and CAC trending in the right direction. Spend that earns its keep.

Volume

Qualified pipeline at scale. Not at any cost. At the right cost.

Learning

Documented insights about your audience that compound across every future campaign.

Proof

Recent partnership.

Selected work

From the broader portfolio.

We’re publishing PPC-specific case studies as engagements wrap. Meanwhile, see how we approach every project across all five disciplines.

Investment

Tailored to your business.

Every PPC engagement is scoped to your goals, your category, and the ad spend that makes sense. Pricing reflects scope, not packages. Book a discovery call for a tailored quote.

Working together

What we need from you.

Every engagement runs better or worse depending on four things, and none of them is money. Worth knowing before you start rather than halfway through.

  • Your existing accounts, not new ones

    History is the asset. Starting fresh throws away the learning you already paid for, so we work inside what you have wherever the platform allows it.

  • An honest definition of a conversion

    Not a form view. The thing that actually becomes revenue. Most accounts we audit are optimizing toward a number nobody in the business cares about.

  • Room to change the landing page

    Ads can only do so much if the page they point at was written for someone else. The biggest efficiency gains usually happen after the click, not before it.

  • A budget you can hold steady

    Learning periods reset when spend swings. Consistency for a defined window is worth more than a larger budget that stops and starts.

FAQ

Common questions.

Wherever your customers actually are. We commonly run Google Ads, Meta, LinkedIn, TikTok, programmatic display, and YouTube. We don’t push platforms; we push fit.

We work with serious budgets. The minimum that makes sense varies by platform and category, and we’ll be honest about it on the discovery call.

Most engagements are live within 14 days. Complex setups (multi-region, multi-language, multi-touch tracking) take longer.

Yes. Ad creative is half the performance equation. We produce static, motion, and copy variants in-house.

Weekly performance email + monthly deep-dive call. Real-time dashboard access at all times. No ceremony, just signal.

Structure, targeting, tracking and creative. Most of what we find in the first week is spend lost to overlapping campaigns competing with each other, and conversion tracking that is not measuring what everyone assumes it is measuring. Both are cheaper to fix than to keep paying for.

Long enough to collect a meaningful number of conversions, which depends on your volume rather than the calendar. We will tell you at the start roughly how long that will take at your spend level, so nobody is drawing conclusions from a fortnight of noise.

We watch that space closely and we will be straight with you about it. In a July 2026 study, 88% of advertisers bidding on a keyword were never cited in the AI answer itself. Paid placement sits next to the answer, it does not become the answer. Earned visibility is the play there.

Where budget allows, yes. Paid tells you within weeks which messages and which queries actually convert, and that is intelligence the SEO plan can act on immediately rather than guessing at for two quarters. Run in isolation, each one relearns what the other already knew.

Ready to make every dollar count?

Book a 30-minute discovery call. We’ll listen first, then tell you honestly whether we’re the right partner.