Search engine optimization, answer engine optimization, and generative engine optimization. One discipline covering Google, the AI assistants people now ask instead, and the citations those assistants trust.
A growing share of buyers never reach a blue link. They ask an assistant and act on what it says. That answer is assembled from sources the model trusts, which is a different problem from ranking, and it is solved with structure, citation and authority rather than keyword density. We work all three at once because they share a foundation.
Technical, content and authority audit, plus how you actually surface today when an assistant is asked about your category. The map.
Information architecture, technical fixes, schema. Structure a crawler and a model can both parse without guessing. The base.
Topical pillars and answer shaped content, written to be quotable rather than merely rankable. The system.
Digital PR, partnerships, citations. The third party signals that decide whether a model repeats you. The signal.
Ranked positions, share of voice, and whether assistants name you when asked about your category.
Organic attributed pipeline, time on site, returning visitors.
Visibility that survives an algorithm update and a model retrain.
We are publishing search case studies as engagements wrap. Meanwhile, see how we approach every project across all five disciplines.
Every AI Search Optimization engagement is scoped to your category competitiveness and your existing authority. Pricing reflects scope, not packages.
Working together
Every engagement runs better or worse depending on four things, and none of them is money. Worth knowing before you start rather than halfway through.
Analytics, Search Console and the CMS on day one. Most of the first fortnight is diagnosis, and every day we spend chasing a login is a day the audit is not running.
Not to write anything. To answer the questions that decide what we write: which jobs are actually profitable, which enquiries waste your time, what a good customer already knows before they call.
Technical fixes mean changing templates, headings and internal links. If every change needs a committee, the work slows to the speed of the committee.
Technical wins land in weeks. Authority does not. If you need a number to move inside thirty days, paid media is the honest answer, not this.
Technical wins land in weeks. Authority compounds over 6 to 12 months. We report monthly so you see the trajectory clearly.
No serious SEO firm does. We guarantee the work: the systems, content, and authority signals that make ranking inevitable for the right queries.
We optimize for both: traditional search and AI answer engines. The same fundamentals (authority, clarity, structure) win in both.
For technical fixes, yes, but minimally. We provide tickets your team can execute, or work directly with your CMS if granted access.
We treat content as part of SEO scope. Topical pillars, supporting content, and refreshes are baked into the engagement.
A technical audit with a prioritized fix list, site architecture and internal linking, a content plan we write and publish, schema and entity markup, and link building where the plan calls for it. You get a monthly report that shows what moved, what did not, and what we are doing about it.
Whatever is blocking everything else. Usually that means crawl and indexing problems, then site architecture, then content. Chasing individual keywords before the foundation is sound wastes months, because the work does not compound. Fix what holds the rest back and the later wins land faster.
No, and that is deliberate. The same structural work that earns classic rankings is what lets assistants read and cite you: open crawl access, machine-readable identity, and content shaped like an answer. We report AI citations alongside rankings so you can see both moving.
Often, yes. We are regularly brought in for the structural layer while another team runs paid or social. We will map who owns what at the start, in writing, so nothing gets done twice and nothing falls between the two of us.
Book a 30-minute discovery call. We’ll listen first, then tell you honestly whether we’re the right partner.
