Results / Steadfast Displays
Steadfast designs, fabricates and installs custom trade show exhibits out of their own floor in Las Vegas. We rebuilt their website around the way they actually sell, city by city and show by show, then kept the SEO, content and link building running on top of it.
Where it stands
Every number on this page comes from Steadfast’s own Google and Semrush accounts. Nothing here is modeled or estimated.
Organic keywords
Replacing a site resets what Google has indexed. Steadfast’s keyword count fell away in September 2025 as the new pages took over, then climbed past the old peak by roughly three times inside twelve months.
Curve traced from the Semrush organic keyword trend chart, so read the shape rather than any single month. The dashed marker is the launch of the new site, when the old URL set dropped out of the index. Everything to the right of it was earned by pages we built.
Search and traffic
19 April 2025 to 17 August 2026, the full sixteen months Google retains
1 January to 17 August 2026 against the same run of days a year earlier
AI visibility
Assistants cite pages that are structured enough to be parsed and specific enough to be useful. Steadfast’s site was built that way on purpose, and it is the reason a Las Vegas fabricator turns up inside answers at all.
Semrush AI Search, August 2026
Structured data live on steadfastdisplays.com today. The glossary ships a full DefinedTermSet and the budget calculator ships WebApplication with an Offer, which is the kind of markup answer engines actually reach for.
What we built and what we run
Steadfast sells by city and by show. The site is organized the same way, so the page a buyer lands on is already about the job they are trying to book.
01
A full redesign and rebuild of the website, from the fabrication story on the homepage through to the quote flow.
02
Las Vegas and Henderson out to Los Angeles, Anaheim, Phoenix, Denver, Dallas, Chicago, Atlanta, Orlando, Nashville, Miami and Washington DC.
03
CES, SEMA, SHOT Show, World of Concrete, MAGIC, NAB, PACK EXPO, ISC West, MJBizCon and G2E, each written to the rules of that floor.
04
An ongoing program covering booth cost, drayage, island against inline layouts, ADA compliance, materials and show logistics.
05
A booth budget calculator and a sixty one term exhibit glossary. Both earn links and both get cited by answer engines.
06
A standing off page program, plus the photography and video we shoot on their floor and at their installs.
The other half of the work
Steadfast builds it, we photograph it, and the same images carry the case studies on both of our sites. Two of their projects are live on our work page.
How it ran
We build the site, then we keep working on it. That is the only reason numbers like these exist.
