Case study
Activation photography for Steadfast Displays at BravoCon 2025. T-Mobile’s Club Magenta member lounge on the LINQ promenade, documented end to end.
Steadfast Displays built Club Magenta as T-Mobile’s member lounge for BravoCon 2025, dropped onto the LINQ promenade directly beneath the High Roller. Entry arch, member check-in, two sequin walls, lounge seating and a bar, all of it in T-Mobile magenta.
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That color is the whole problem. Fully saturated magenta clips before anything else in the frame, and an open-air build on the Strip gets flat overcast one minute and hard sun the next, with white stretch ceilings bouncing light straight back into every surface. The activation also had to be documented before guests arrived, on a public promenade that never really empties.
Walked the footprint with Steadfast and set the shot list: the arch from the promenade, the check-in, both sequin walls, the lounge and the smaller brand details.
Shot the exterior first while the light held, then worked inside the canopy for elevations and detail, keeping the High Roller in frame where it placed the build on the Strip.
Graded for the magenta before anything else, pulling it back from clipping so the sequin texture and the white counters both keep detail.
Handed over a clean set for Steadfast’s portfolio, with frames T-Mobile and its partners could use for recap and social.
Arch to lounge. The Club Magenta footprint as Steadfast built it.
Arch, member check-in, both sequin walls, lounge and brand details, all photographed before guests arrived.
Saturated T-Mobile magenta graded to keep texture in every surface it covers.
Shot on the LINQ promenade beneath the High Roller during the November run.
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