Case study

A week documenting one of GTC 2026’s most ambitious builds.

Partnering with Two Eighteen, we spent a week in San Jose capturing every angle of Coreweave’s GTC 2026 activation — from the first install panel to the wave structure that crowned it.

Photography
Video
GTC 2026
2026
The challenge

Capture a build complex enough to be the conversation of the show — and do it justice on camera.

Two Eighteen partnered with us to document a Coreweave activation that pushed the limits of what an exhibit can be. The build was scaled and engineered to be one of the most complex structures at GTC 2026 — a multi-story footprint topped with an enormous wave sculpture that bent the eye every time you looked up.

Coreweave is a multi-billion-dollar company, and the activation needed to read that way: ambitious, technical, intentional. The brief covered hero stills, brand moments, and a full timelapse of the install — every deliverable shaped to give equal weight to Coreweave’s presence and Two Eighteen’s craft.

Our approach

How we solved it.

01

Plan

Pre-production with Two Eighteen and the Coreweave team: shot list, install timeline, timelapse rigging plan, and the camera positions that would actually capture the wave at scale.

02

Capture

A full week on-site in San Jose. Two-person crew shooting install through reveal, plus a fixed timelapse rig running the entire build.

03

Edit

Hero stills graded for both brands. Timelapse cut and color-matched to the show’s lighting. Video shaped to land Coreweave’s scale and Two Eighteen’s craft in the same frame.

04

Deliver

Full library staged for Coreweave’s launch push and Two Eighteen’s portfolio. Organized for both partners to ship without a follow-up.

Selected work

Selected frames.

Results

What we delivered.

Full week

on-site in San Jose

Two-person crew documenting install through reveal at GTC 2026.

Full timelapse

start-to-finish build

Fixed rig captured every panel of the install — cut and graded for the brand’s marketing push.

Two-brand asset

for Coreweave + Two Eighteen

Imagery built to do double duty — Coreweave’s launch creative and Two Eighteen’s craft showcase.

In their words

“The Coreweave wave was a build we wanted to be remembered for. Karma got every angle of the work — and the content gave us a portfolio piece we now lead pitches with.”

— Jack Saltonstall, Co-Founder, Two Eighteen

Could be your story next.

Book a discovery call. We’ll listen first, then tell you honestly whether we’re the right partner.