Social Media Management: Native-First Strategy | Karma Group
Service: Social Media Management

Presence that earns its place in the feed.

Platform strategy, native creative, and community management. Social that actually sounds like you.

The problem

Most brand social is forgettable. The medium isn't the issue. The system is.

Posting calendars don’t build presence. Original native creative, paired with real community engagement and a coherent point of view, does. We handle all three, as one.

Our approach

A native-first method.

01

Define

Platform priorities, voice, content pillars, community tone. Where you should show up, and how you sound when you do.

02

Create

Native-first creative: photo, video, motion, carousel. Built for each platform, not repurposed across them.

03

Engage

Community management: replies, DMs, partnerships. Where presence becomes connection.

04

Measure

Reach, engagement, sentiment, pipeline. Reported monthly. Adjusted constantly.

Deliverables

What's included.

Outcomes

What success looks like.

Reach

Meaningful, not vanity. The right people, in the right context, at the right cadence.

Engagement

Comments, saves, shares, not just likes. Conversations that signal real interest.

Pipeline

Social-attributed conversations and revenue. Presence that earns its budget.

Proof

Recent partnership.

Selected work

From the broader portfolio.

We’re publishing social-specific case studies as engagements wrap. Meanwhile, see how we approach every project across all five disciplines.

Investment

Tailored to your business.

Every Social engagement is scoped to your platform mix, content cadence, and community size. Pricing reflects scope, not packages. Book a discovery call for a tailored quote.

Working together

What we need from you.

Every engagement runs better or worse depending on four things, and none of them is money. Worth knowing before you start rather than halfway through.

  • Access to the accounts themselves

    Not a scheduling tool sitting on top of them. Community management and reporting both need the real thing.

  • A fast approval loop

    Social decays quickly. A post that needed to go out on the day of the show is worthless the following week, so we agree a turnaround before we start rather than discovering it.

  • Your calendar

    Shows, launches, announcements, anything with a date. The best social work is planned around what the business is already doing, not invented alongside it.

  • Permission to sound like a person

    Brand-safe and forgettable is a choice, and it is the most common reason company feeds go unread. We will show you where the line is and stay on your side of it.

FAQ

Common questions.

We focus where your audience is. Common: Instagram, LinkedIn, TikTok, X, YouTube, and emerging platforms when they fit. We won’t talk you into platforms you don’t need.

Yes. Photo, video, motion, copy, carousels, produced by our team, native to each platform.

Community management is included. Response SLAs are agreed in onboarding (most clients want 4-hour replies during business hours, longer at night).

Yes. We can manage existing creator relationships or source new ones, vetted for fit, not follower count.

Paid social is part of PPC, not Social Management. They work together, and we coordinate so you’re not running two strategies in parallel.

It depends on the channel and on how much we genuinely have to say. Cadence gets set during the strategy phase and tied to what we can produce well. A number that looks impressive in a proposal and starves after six weeks helps nobody.

Not necessarily, though it usually helps. A lot of what we produce comes out of event, product and location shoots where nobody has to present. If founder-led content is right for your market we will say so, and we will make filming it as painless as we can.

Reach and engagement, but the number that decides whether this is working is what happens after the click. We tie social back to site sessions and inquiries so you can see whether the feed is doing commercial work or just accumulating impressions.

That is often the strongest material you own and the most underused. If we are shooting the event, social cuts get planned into the shoot rather than salvaged afterward. If someone else shot it, we can work from your existing library.

Ready to earn the feed?

Book a 30-minute discovery call. We’ll listen first, then tell you honestly whether we’re the right partner.