AI Search Trust Fell 28 Points While Usage Rose
AI search trust fell 28 points in a year, from 82% to 54%, while usage rose. Here is what that split means for your citations.
GEO Evidence: Only Two Tactics Survive 45 Studies
A survey of 45 studies found the GEO evidence backs just two levers, and live pipeline tests show body-only rewrites cutting citation rates.
AI Overview CTR: Citations Move Your Paid Clicks Too
Cited brands earn a 15.74% paid CTR inside AI Overviews versus 11.19% uncited. Your AI Overview CTR splits by citation, and so does your ad spend.
AI Overview Citations Reach 7,479 Domains, Not 50
Google cited 7,479 domains in one 55,393-query crawl, so AI Overview citations spread far wider than the monthly leaderboards let on.
The Search Console AI Report Gives You One Metric
Google’s Search Console AI report went global on August 31, 2026. It reports one metric: impressions. No clicks, no position, no AI Mode split.
Cloudflare AI Crawler Rules Now Catch Googlebot
Cloudflare AI crawler defaults change on September 15, and blocking Training also blocks Googlebot. Here is what to check on your site first.
Agentic Browser Traffic: ChatGPT Is Only 6% of It
Comet and Claude drive 71% of agentic browser traffic, while ChatGPT Agent sits at 6.1%. Here is what that changes about how you measure AI.
Schema Markup Doesn’t Buy AI Citations: The 2.4% Test
Ahrefs added schema markup to 1,885 pages and AI citations moved just 2.4%. Here is what the controlled data says actually earns you a mention.
B2B AI Citations: Only 2% Come From Your Own Site
Trendos analyzed 107 million AI answers: brand-owned pages supply just 2% of B2B AI citations in IT services. Here is where the rest come from.
AI Traffic Conversion: 60% Better, Except in Travel
AI traffic conversion ran 60% above other channels in retail last July, yet 1% below in travel. Adobe’s data shows the premium depends on your sector.