ChatGPT Retrieval: Opened Pages Get Cited 74% of the Time
ChatGPT retrieval cites opened pages 74% of the time and unopened ones 7%. But 9 in 10 answers open nothing, so 202 characters decide it.
AI Visibility Measurement: 73% Bought Tools, 59% Can’t Act
73% of marketers bought AI visibility tools and 59% cannot act on the data. What AI visibility measurement should track instead, from 2026 survey data.
AI Referral Growth Slowed From 13x to 3x in One Quarter
Shopify’s AI referral growth fell from nearly 13x to 3x year over year in one quarter. What the Q2 2026 data proves, and what it does not.
Blocking AI Crawlers: The Real Number Is 7%, Not 23%
Blocking AI crawlers cost large news publishers about 7% of weekly visits, not the 23% still quoted. Below rank 100 the measured effect is zero.
llms.txt Doesn’t Work: 97% of Files Get Zero Requests
Ahrefs analyzed 137,210 domains and found 97% of llms.txt files got zero requests in May 2026. Here’s what to do instead.
How to Get a Year of Content From One Trade Show
A 12-month content plan for marketing teams that want to stop treating trade shows as one-and-done. How to plan, shoot, and re-cut your event coverage so it works long after the show ends.