AI Referral Conversion Rate: What the 49% Really Measures
ChatGPT’s AI referral conversion rate is 49% to lead but only 40% to sale. Here is what Invoca’s report actually measures, and what it is worth.
llms.txt Doesn’t Work: 97% of Files Get Zero Requests
Ahrefs analyzed 137,210 domains and found 97% of llms.txt files got zero requests in May 2026. Here’s what to do instead.
ChatGPT Recommendations: How to Get Your Brand Named
ChatGPT recommendations decide the shortlist before buyers reach your site. Here is how brands earn AI answer mentions, and how to measure them.
AI Referral Traffic: The Best-Converting Channel of 2026
AI referral traffic is the smallest line in your analytics and the highest-converting. Here is how to measure AI-referred visitors in GA4, and turn them into pipeline.
AI Search Visibility in 2026: You Can’t Buy Your Way Into the Answer
AI search visibility now decides which brands the assistants name. New 2026 data shows why citations can’t be bought, plus the 30-day plan to earn them.