Case study

Documenting Medicom Toy’s Designer Con drop, install through doors-open.

Partnering with West Coast Exhibit, we spent a few days in Las Vegas covering Medicom Toy’s Designer Con activation — capturing every Bearbrick reveal, install detail, and brand moment from build to bring-out.

Photography
Video
Designer Con
2026
The challenge

Capture a Bearbrick drop event end-to-end — from empty booth to opening-bell collector frenzy.

West Coast Exhibit brought us in to document Medicom Toy’s Designer Con activation. Designer Con is the year’s biggest drop moment for the Japanese collectibles brand — collectors line up before doors open, exclusive Bearbricks move fast, and the booth itself is a destination.

The brief covered the full arc: install photography, hero stills of the finished build, the collectible drops in their best light, and the on-site activation moments when the doors opened. Both brands needed deliverables they could push immediately and use for years.

Our approach

How we solved it.

01

Plan

Pre-pro with West Coast Exhibit and Medicom Toy — install timeline, Bearbrick product list, hero shot positions, and the camera angles that would capture the booth’s scale.

02

Capture

Multi-day on-site coverage in Las Vegas. Two-person crew shooting install through doors-open, plus dedicated product shots of every featured drop.

03

Edit

Hero stills graded for both brands. Product photography color-corrected to brand standards. Video cut to balance West Coast Exhibit’s craft and Medicom Toy’s collectible drops in the same library.

04

Deliver

Full library staged for Medicom Toy’s drop announcements and West Coast Exhibit’s portfolio. Organized for both partners to ship in real time.

Selected work

Selected frames.

Results

What we delivered.

Multi-day

on-site in Las Vegas

Two-person crew documenting install through doors-open at Designer Con.

Drop-ready

product + activation library

Bearbrick hero stills delivered for Medicom Toy’s drop announcements, plus full booth coverage.

Two-brand asset

for West Coast Exhibit + Medicom Toy

Imagery built to do double duty — Medicom Toy’s drop push and West Coast Exhibit’s portfolio.

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