A 4-day photo and video sprint at the world’s most-watched sporting event — capturing the Bounty installation, talent moments, and brand activation across 100+ final deliverables.
Two Eighteen came to us with a tight window: travel to New Orleans, document Bounty’s Super Bowl activation from the first install panel to the finished brand moment, and turn around polished photo and video — all before the game. Every day on the calendar was a day off the deliverable timeline.
Beyond the campaign brief — hero stills, on-site brand moments, and social-cut video ready to push across owned and earned channels — Two Eighteen needed every frame to do double duty as portfolio work. The kind of imagery that doesn’t just close out a project, but wins the next pitch.
Shot lists, scout assets, talent timing, and a rolling delivery schedule — locked before wheels up to New Orleans.
On-site through install, build, brand moments, and teardown. Photo and video shot in parallel — no second pass possible, no second pass needed.
Same-day color, edit, and sound. Hero stills and short-form cuts shaped to Bounty’s brand standards and Two Eighteen’s channel mix.
Rolling deliveries during the activation, full library handoff before kickoff. Every asset organized, captioned, and ready to ship.
A slice of the work shipped from New Orleans — brand moments, install detail, and on-site activation captured across the four-day production.
Photos and videos shot, edited, and approved across the four-day production.
Hero stills and short-form cuts in Two Eighteen’s hands before the game started, with social-cuts running same-day during the activation.
Imagery built to live beyond the campaign — work Two Eighteen now leads new-business pitches with.
— Ryan Tapper, Founder, Two Eighteen
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