A New Era activation in Los Angeles, with Two Eighteen. Outdoor location, available light, full photo and video coverage from the day.
Two Eighteen brought us in as the content team for a New Era activation in Los Angeles. The brief was about doing justice to the project — capturing the brand moment in its own setting, with the atmosphere of the day intact.
No closed set, no fixed lighting plan. The work was to read the day as it happened and bring back both stills and motion that carried the activation’s identity without overproducing it.
Site walk and a quick brand check with Two Eighteen, then a working shot list focused on the moments most likely to land.
Outdoor location, available light, no controlled environment. We worked with what the day gave us — position, timing, angles — instead of trying to override the conditions.
Stills and motion covering the same beats with a relaxed timeline, so each moment got the takes it deserved rather than rushing to the next.
Brand-graded stills and short-form video cuts assembled after the shoot, with the full original library returned to Two Eighteen and New Era for ongoing use.
Frames from the day in Los Angeles — on-activation, brand details, and the environment around the work.
Brand-graded stills from the activation in Los Angeles — captured outdoors in the day’s own light, with the atmosphere of the moment intact.
Short-form video pieces from the day, edited to carry the activation’s tone — assembled for use across social channels and the broader brand library.
All original photo and video files handed back to Two Eighteen and New Era so the activation can keep working beyond the shoot.
Book a discovery call. We’ll listen first, then tell you honestly whether we’re the right partner.
