Three days at the Formula 1 Las Vegas Grand Prix capturing T-Mobile’s trackside brand activation — content shot for Two Eighteen, T-Mobile’s agency partner on the activation.
Two Eighteen brought us on as the content team for T-Mobile’s trackside activation at F1 Vegas — a three-day weekend where every sponsor on the grid is fighting for share of attention. The brief: capture the magenta in motion, document the guest experience, and feed social as fast as the news cycle moves.
F1 Vegas is the loudest weekend on the global calendar. The content had to read T-Mobile from a mile away, hold up across photo and video, and ship before the next story took over. Two Eighteen trusted us to deliver from the floor — on-brand, on-spec, on the same day.
Site walk, brand reference, shot list, and a multi-camera plan for the activation — locked before we landed in Vegas.
Three days on location with a photo + video team, covering the activation in motion, the trackside environment, and the brand moments built into the weekend.
Selects pulled and graded as the shoot ran. Vertical and horizontal cuts assembled for social on the same day they were captured.
Brand-graded hero stills, social-ready short-form cuts, and the full original library — handed off as the weekend wrapped.
Selected frames from the weekend — trackside, in-activation, and brand moments.
Three days on location capturing T-Mobile’s trackside activation at the Formula 1 Las Vegas Grand Prix, delivered for Two Eighteen.
Photo and video captured, edited, and delivered for social as the weekend unfolded — no waiting on a remote post pipeline.
Brand-graded stills, short-form social cuts, and the full original library — handed off ready to publish.
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