Slaack Productions brought Karma on as the content team for a Zayn activation in Las Vegas — a fan experience built around hearing an unreleased song before it dropped. Full photo set delivered, plus a finished video cut to the unreleased track under a signed NDA.
Slaack Productions partnered with Karma to capture a Zayn activation in Las Vegas — a fan experience built around the first listen of a brand-new song before its public release. The brief: own the room photographically, then deliver a finished hero video cut to the unreleased track. Quiet build, big payoff.
Unreleased music meant a signed NDA, a locked-down edit pipeline, and a level of discretion that protects the artist before release. Karma routinely handles unreleased and embargoed work — the standard the music industry expects, applied across every deliverable.
Site walk, brand reference, shot list, and a multi-camera plan for the activation — locked before doors opened.
A photo + video team on-site covering the fan first-listen experience, the talent moments, and the environmental beats that gave the night its tone.
All assets handled under a signed NDA. The hero video cut to the unreleased track, reviewed inside a secured workflow until release clearance.
Final photo set and the finished video — handed off to Slaack Productions ready to release in sync with the song.
Selected frames from the night — the room, the moment, and the people hearing the song for the first time.
Captured Slaack Productions’ Zayn first-listen experience in Las Vegas — a room of fans hearing a new song before release.
Full photo set and a hero video, captured and delivered by a single crew used to working the discretion-required side of the music industry.
Hero video cut to the unreleased track and managed inside a signed-NDA workflow — handed off to Slaack ready to launch.
In their words
'The video and photos came out awesome — exactly what we were expecting. The Karma team handled the unreleased side of the project with the discretion we needed, and the final cut hit the brief without us having to chase a single revision.'
Hallie
Marketing Director, Slaack Productions
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