Case study
Documenting the House of Wingman at Super Bowl LX.
A photo and video production across Bounty’s two-story Super Bowl LX activation in the San Francisco Bay Area — capturing architecture, interior detail, and on-field brand moments built for owned channels and earned media.
The challenge
Give a two-story Super Bowl build the screen presence it earned on the floor.
Bounty’s House of Wingman wasn’t a booth — it was a full architectural footprint dropped into the Super Bowl LX fan experience in the San Francisco Bay Area. Two stories, a custom field-turf forecourt, a Bounty Radio Row studio, a Wingman game station pulling fans off the concourse, and detail walls that turned the brand into a place fans wanted to be photographed in front of.
Our brief was to make the documentation match the ambition: a library of polish-grade photography and video covering every elevation, every interior moment, and every brand cue across the run of the show. Every frame needed to do triple duty — honest documentation for Bounty, launch-ready creative for owned channels, and pitch-grade portfolio work for the experiential team that built it.
Our approach
How we solved it.
01
Plan
Walk the build with the activation team, scope shot lists to every elevation and interior of the House of Wingman, and pin a rolling delivery schedule to Bounty’s Super Bowl-week social cadence.
02
Capture
Two-person crew on-site through final install and the full activation. Exteriors, interiors, talent moments, the field-turf forecourt, and the Wingman game station — shot under the build’s full lighting package and in ambient hall light to land both moods.
03
Edit
Same-day color and edit. Hero stills graded against Bounty’s brand green. Short-form social cuts framed for vertical platforms without cropping into the architecture — every aspect ratio served from the same source plates.
04
Deliver
Rolling delivery during the activation, full library handoff before teardown. Photo set organized by space — exterior elevation, House of Wingman lounge, Bounty Radio Row, the field-turf forecourt, and the brand detail walls.
Selected work
Selected frames.
A walk through the House of Wingman — exterior architecture, interior brand moments, and the field-turf forecourt that anchored the Super Bowl LX activation in the San Francisco Bay Area.
Results
What we delivered.
Two-story
every elevation captured
The full House of Wingman footprint — exterior architecture, interior lounges, and the field-turf forecourt — documented at scale.
Rolling delivery
shipped during show week
Hero stills and short-form video pushed to Bounty’s team during the activation, not after it.
Multi-channel
owned + earned + portfolio
Imagery shaped for Bounty’s launch creative, the experiential team’s pitch deck, and the press kit pushed alongside the activation.
Could be your story next.
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