Starbucks Leadership Event Photography, Las Vegas | Karma Group
The curved Hacienda Alsacia LED wall lit in the darkened hall at the Starbucks leadership event in Las Vegas

Case study

From the CNC table to the finished floor.

PhotographyVideoFabricationLeadership Event

Two Eighteen fabricated and installed a full brand environment for a Starbucks leadership event in Las Vegas. We covered the whole arc: panels coming off the shop floor, the load in, the LED wall standing bare before graphics, and the finished room once the lights came up.

The challenge

Most of the work happens before anyone sees the room.

A finished environment photographs itself. The part that actually explains the craft is upstream: the CNC table, the laminating bench, the crates, the empty hall at six in the morning. That work disappears the moment the graphics go on, and it is the work that wins the next job.

So this was never one shoot. It was a shop pass, a load in pass and a finished pass, each with different light, different access, and a different reason to exist. Miss a window and it does not come back.

Our approach

How we solved it.

01

Shop pass

Photographed fabrication in progress on the shop floor: CNC cutting, panel assembly, laminating and crating, shot as working documentation rather than staged portraits.

02

Load in

Covered the build going up in the hall, including the bare LED wall and the lifts. It is the only window where the structure is visible before it gets skinned.

03

Finished pass

Returned once the room was lit and the content was running, shooting the environment clean and then in use.

04

Deliver

Portfolio-grade stills and short form video cuts, plus the full original library, handed to Two Eighteen ready for pitch decks and social.

Selected work

Selected frames.

Results

What we delivered.

Three passes

shop, load in, finished

Coverage across the full production window instead of a single day on site, so the story of how it was made survives the teardown.

Photo + video

one crew, one production

Stills and motion captured by the same team, so the look holds across both and nothing needs matching afterwards.

Portfolio-grade

built to ship

Shot to the standard Two Eighteen uses in pitch decks, social, and client presentations.

Could be your story next.

Book a discovery call. We’ll listen first, then tell you honestly whether we’re the right partner.