Case study
Two Eighteen built the Miele Unlocked launch environment at AREA15 in Las Vegas. Arched entries, projection mapped walls, and appliances styled top to bottom in a single color. We photographed the build and the night it opened.
Miele Unlocked is lit almost entirely in saturated red. That is a gift on the wall and a problem in the camera. Red is the first channel to clip, and a space this committed to one hue turns to mush the moment exposure drifts. Every frame had to keep detail in the product without losing the glow that made the room work.
It also had to be shot twice. The environment clean, before guests arrived, to show what Two Eighteen actually built. Then the room in use, because a launch is not a set, it is an evening, and it happens once.
Covered the build going in, including the arches before the product landed, so the structure Two Eighteen fabricated is on record.
Photographed the finished space clean and lit, exposing for the product inside the arches rather than the walls around them.
Shot the evening itself: guests moving through the corridors, the stage presentation, the styled interiors, and the details on the bar.
Portfolio-grade stills and short form video cuts, plus the full original library, handed to Two Eighteen ready for pitch decks and social.
Selected frames from the build and from the night it opened.
The environment photographed clean before doors, then in motion once the room filled.
Stills and motion from the same crew across a single night, with no second chance at any of it.
Shot to the standard Two Eighteen uses in pitch decks, social, and client presentations.
More work
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