Web Development: Performance Sites Built for Conversion | Karma Group
Service: Web Development

Sites built for performance, designed for conversion.

Custom WordPress, Webflow, and headless builds. Performance-obsessed, conversion-focused, maintained without compromise.

The problem

A beautiful site that loads slowly or converts poorly is just an expensive brochure.

We design for the moment a visitor arrives and the moment they decide. Performance, accessibility, and conversion logic baked into the build, not bolted on after.

Our approach

A craft-first method.

01

Strategy

Audience, conversion goals, IA, content map. Decisions before design.

02

Design

Custom UI in your brand system. Mobile-first, accessibility-first.

03

Build

Hand-coded or platform-native (WordPress, Webflow, Next.js). Performance budget enforced from day one.

04

Launch

Staging, QA, deployment. Then ongoing optimization. Sites are never finished.

Deliverables

What's included.

Outcomes

What success looks like.

Performance

90+ Core Web Vitals scores. Sub-2s LCP. Sites that feel fast because they are.

Conversion

Measurable lift in primary action. We test the things that matter, not what’s easy.

Accessibility

WCAG 2.1 AA minimum. Inclusive by default, and an asset, not a liability.

Proof

Recent partnership.

Selected work

From the broader portfolio.

We’re publishing web build case studies as engagements wrap. Meanwhile, see how we approach every project across all five disciplines.

Investment

Tailored to your business.

Every Web Development engagement is scoped to your platform, complexity, and timeline. Pricing reflects scope, not packages. Book a discovery call for a tailored quote.

Working together

What we need from you.

Every engagement runs better or worse depending on four things, and none of them is money. Worth knowing before you start rather than halfway through.

  • A single decision maker

    Design by consensus is how a build doubles in length. One person with the authority to say yes moves a project faster than any process we could sell you.

  • Your existing content, however messy

    A sitemap export, an old CMS login, even a spreadsheet. We would rather map what exists and decide what to retire than discover a buried page after launch.

  • Brand assets if they exist

    Logo files, fonts, any guidelines. If they do not exist, say so early and we will build what is missing rather than guess at it.

  • Domain and hosting access

    Needed before launch, not on launch day. Redirects and DNS are where rushed launches go wrong.

FAQ

Common questions.

WordPress (with Elementor or custom themes), Webflow, and headless Next.js for the most demanding builds. We pick based on your needs, not our preference.

Marketing sites: 6 to 10 weeks for design + build. Complex platforms: 3 to 6 months. We share a detailed timeline before any work starts.

We don’t host, but we recommend WP Engine, Vercel, or Cloudflare depending on stack. We’ll set everything up and document it.

Yes. WCAG 2.1 AA is the floor. We test with real assistive tech, not just automated scanners.

Optional but highly recommended. Sites need updates, monitoring, and small optimizations. We offer monthly retainers, or hand off cleanly if you have an in-house team.

Yes. We build so that your team can update copy, images and pages without calling us, and we walk you through it at launch. If you would rather not touch it, ongoing care is available. What we will not do is hand you a site only we can maintain.

There is usually a dip. Search engines have to drop the old URLs and reassess the new ones, and that takes weeks to a few months. We plan redirects before launch and monitor the recovery curve. Anyone who tells you a rebuild carries no risk has not shipped many of them.

Yes. Every existing URL gets mapped to its new home and redirected if it moves. We also flag pages worth consolidating or retiring rather than carrying them over out of habit, because a rebuild is the cheapest chance you will get to clean up years of drift.

Yes, and it is part of the build rather than an upsell. Structured data, server-rendered HTML that does not depend on JavaScript, and answer-shaped content all ship by default. If an assistant cannot read your page, it cannot cite you, and most templates fail that test quietly.

Ready to build something durable?

Book a 30-minute discovery call. We’ll listen first, then tell you honestly whether we’re the right partner.