Website Design: Strategy, UI and Design Systems | Karma Group
Service: Website Design

Designed in days, not quarters. Decided by humans.

Strategy, interface design, and a design system your developers can actually build from. AI accelerates the exploration. Judgment decides what ships.

The problem

Most design cycles die in revision rounds, not at the drawing board.

The slow part of design was never the drawing. It was waiting weeks to see one option, then weeks more to see the alternative. We explore more directions in days, narrow them against your conversion goals, and bring you decisions instead of mood boards.

Our approach

An AI assisted method.

01

Strategy

Audience, conversion goals, information architecture, content map. Decisions before pixels.

02

Direction

Several design directions explored at speed, then narrowed by judgment against your goals. You see options, not one take.

03

System

Components, states, and type scale in Figma. Contrast and semantics checked before anything reaches a developer.

04

Prototype

A clickable prototype tested on real flows, so the build starts from something proven rather than something assumed.

Deliverables

What's included.

Outcomes

What success looks like.

Speed

Directions in days rather than quarters, without the revision spiral.

Clarity

A design system your developers build from without guessing at intent.

Accessibility

WCAG 2.1 AA contrast and semantics resolved in design, not patched after launch.

Proof

Recent partnership.

Selected work

From the broader portfolio.

We are publishing design case studies as engagements wrap. Meanwhile, see how we approach every project across all five disciplines.

Investment

Scoped to your business.

Every Website Design engagement is scoped to your complexity and timeline. Pricing reflects scope, not packages.

Working together

What we need from you.

Every engagement runs better or worse depending on four things, and none of them is money. Worth knowing before you start rather than halfway through.

  • A single decision maker

    Design by consensus is how a build doubles in length. One person with the authority to say yes moves a project faster than any process we could sell you.

  • Your existing content, however messy

    A sitemap export, an old CMS login, even a spreadsheet. We would rather map what exists and decide what to retire than discover a buried page after launch.

  • Brand assets if they exist

    Logo files, fonts, any guidelines. If they do not exist, say so early and we will build what is missing rather than guess at it.

  • Domain and hosting access

    Needed before launch, not on launch day. Redirects and DNS are where rushed launches go wrong.

FAQ

Common questions.

It widens the search. We generate and evaluate far more directions than a traditional cycle allows, then a designer decides what is worth refining. The exploration is accelerated. The judgment is not delegated.

No. Output that looks generic is output nobody edited. Every direction we show has been narrowed, reworked, and brought into your brand system by a person before you see it.

Yes. If you have a brand system we work inside it. If you do not, the design system we build becomes one.

Enough to make a real decision, usually three distinct routes rather than one safe take and two deliberately weak alternatives.

Yes. Design is its own engagement and ends with a developer-ready handoff. Plenty of clients take that to an internal team.

Weeks rather than quarters for most sites. The schedule depends on scope and how fast decisions come back, which we agree up front.

Ready to see what it could look like?

Bring us the problem and we will show you directions, not a proposal full of promises.